Everybody’s Got A Side Hustle

Vaspour uses video to help businesses bring in the business. He’s also a financial planner. Marlene is a filmmaker, a school teacher, and an Arbonne rep. Cole is a photographer, graphic artist, and notary. Alex is a cryptozoologist. Did you know there’s such a thing? He makes documentaries about hard to find animals like Bigfoot, Nessie, and chupacabras. He tries hard to present the scientific side of these exotic creatures, but he meets a lot of crazies along the way. His specialty is African species. And he’s also a personal trainer. We met in a tea house in Altadena tonight. The invitation said Pasadena, which is closer to the world everyone else lives in. They might not want to drive all the way to Altadena. We’re the opposite of what a cryptozoologist works to uncover. We’re everywhere. We’re business networkers. And not one of us tries to sell to the room. Tonight, we learned some incredible stats on the value of video to promote your business. Everyone’s watching more videos. And sharing them. We’re making our own, with our iPhones, and posting them on Instagram and TikTok. Short ones. Fun ones. Image stabilized ones. We’re going back to story telling, without words written on a page. I don’t expect to ever run into Bigfoot, but if I do, I want to schedule a debrief with Alex and have Vaspour make a video for my social. In the meanwhile, I’m going to keep my ear to the ground and be on the lookout for that other elusive creature, the perfect referral partner. Would you like me to send one your way?